Back to Glossary A - Z

Management The making of decisions that affect the profitability of a business. (Nelson, 2003)

Mark-on The percentage of the wholesale price added on to the wholesale price in order to cover overhead and profit and arrive at a retail price. (Nelson, 2003).

Markup The percentage of the retail price added on to the wholesale price to cover overhead and profit. An item purchased for $1 and selling for $2 has a markup of 50 percent and a mark-on of 100 percent. (Nelson, 2003)

Mass marketing In the field of floriculture, the sale of floral products through high-traffic outlets such as supermarkets, discount stores, department stores, sidewalk stands, and shops in shopping malls. (Nelson, 2003)

Matrix force The attraction of the soil (matrix) for water. This force is responsible for the adsorption and capillarity of water in soil.

Meristem A tissue composed of embryonic, unspecialized cells actively or potentially involved in cell division. An apical meristem is a meristem located at the apex (tip) of a shoot or root. (Nelson, 2003)

Methyl Bromide A chemical commonly used for pasteurizing greenhouse root media. It should not be used in carnation root media. (Nelson, 2003)

Miticide An agent or preparation used for killing mites. (Nelson, 2003)

Mycelium The hypha or hyphae that make up the body of a fungus. Mycelia are the microscope threadlike strands that make up the body of a fungus. (Nelson, 2003)